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Indiana University Southeast - Graphic Design I Jan - May 2018
Syllabus for Graphic Design BFA (FINA-S 452), Indiana University Southeast, New Albany, Indiana, USA for the spring semester from Jan - May 2018.
Download: S452 BFA GD syllabus.pdf
1st project: Can Graphic Design Change The World?
Can graphic design change the world? According to Michael Bierut, author of 'How to ...' we can use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and every once in a while, change the world. Inspired by his experience, the first project tasks students to change the world, in a small way.
Graphically, as a design element, they must use the octagonal-shaped STOP sign with its iconic red and white as graphical elements. Its strong and highly recognizable shape and colors are catalysts to create a compelling message that is about raising awareness for any social, cultural, historical, or political issues.
The work shown here is by Justin Fowler who created a campaign to raise awareness about texting while driving.
1st project: Can Graphic Design Change The World?
Shown here are works by Kayla Feuquay who is an avid animal lover who has a serious problem with pet owners who according to her statistics, some 11% who would abusively shoot their pets.
Project 2: The Look and Feel of a Historical Era
Shown here are covers and spine designs by Edward Feuquay and Ambrose Schneider.
Project 2: The Look and Feel of a Historical Era
According to Alina Wheeler, author of Designing Brand Identity, 'look and feel' is the visual language that makes a system proprietary and immediately recognizable --- (which) also expresses a point of view' (p. 152). By delving into historical styles as listed, the students will redesign Alina Wheeler's book cover into two different eras of their choice to create a distinctive look and feel that encapsulates the chosen era.
Two key main 'ingredients' must be considered before other elements such as color or texture can be applied - typography and imagery that reflect the zeitgeist of the era. They must create original artwork. Below is a list of the chronological order of the different eras:
- Victorian Graphic Design Style: 1837 - 1901
- Arts & Crafts Graphic Design Style:1880 - 1910
- Art Nouveau Graphic Design Style: 1890 - 1920
- Futurism Graphic Design Style: 1900 - 1930s
- Art Deco Graphic Design Style: 1920 -1940s
- Heroic Realism Graphic Design Style: 1900 - 1940s
- Early Modern Graphic Design Style: 1910 - 1935
- Late Modern Graphic Design Style: 1945 - 1960
- American Kitsch Graphic Design Style: 1950s
- Swiss/International Graphic Design Style: 1940s - 1980s
- Psychedelic Graphic Design Style: 1960s
- Post-Modern Graphic Design Style: 1970s - 1980s
- Grunge Graphic Design Style: 2000 - 2010s
- Flat Graphic Design Style: 2010 - Present
(Source: http://www.onlinedesignteacher.com/2016/05/graphic-design-timeline.html)
Shown here is the work by Felicia Hill.
Project 3: Expressing (_____) Through Graphic Design
As a form-giver, makers of content or shapers of experiences, the students will use graphic design as a vehicle to understand 'stuff' around them. They do so by 'filling in the blank' in order to arrive at a design problem: Expressing (SOMETHING) through graphic design. That (something) can be a lifestyle, theme, a movement, an artifact, a phenomenon.
If they are uncertain, an idea has been created for them to express fashion through graphic design. Alternatively, they may also pursue a different idea. For e.g. Expressing 'music' through graphic design where they can explore album covers, show posters, T-shirt graphics, concert stage graphics, etc. If they stay with the fashion idea, they will develop a fashion identity. Be it streetwear or high fashion, they can either physically or digitally create a small collection of clothes or accessories by designing a logo and two touchpoints for the brand that you must name.
Here are some suggestions for deliverables:
- Fashion's reliance on packaging design
- Fashion in runways
- Fashion seasonal lookbooks featuring the layout and cover
- Fashion swing tags on merchandise
Shown here are works by Emily Verstynen who has always wanted to experiment with calligraphy. She was able to use the project to apply her experiments for several applications for a hypothetical cafe.
Project 4: Dimensional Patterns
Explore a few techniques to generate graphical surface patterns that could be used to cover surfaces which in turn are used on a three-dimensional object. Depending on the object, the students are encouraged to work with techniques such as stamps, drawings, photocopiers, and cut paper but eventually with digital software to tile, mirror, scale, rotate and so forth.
Possible applications for three-dimensional include a broad range of surfaces that not only cover the surface but also one that creates an experience for the user. They will examine how intricate details of the pattern must be constructed when distributed on a three-dimensional surface. This can be packaging or product design, even fabric design. Other areas of explorations for the project include conceptual development, prototyping, materials, type, image, layout, design, and form. The main point about testing their design to create an experience for the user.
Project 3: Expressing (_____) Through Graphic Design
Shown here is Justin Fowler's FOWL Game Studios. The name is derived from his last name and he treated the project as if he was hired to create designs for a company attending the San Diego Comic Con or Electronics Entertainment Expo. He created sweatshirts for staff, ads, which feature a flying logo (on the lower right).
Project 5: A Broad-based Project
The final project is a broad-based approach that provides three opportunities for the students to:
1. Expand one of their previous projects
2. Work with an assigned or self-sourced client
3. Submit to a contest or participate in the student conference at IU Southeast. This is an opportunity to earn up to 5 points extra credit which will be added on the final grade if they participate in the Undergraduate Student Conference on Fri 4/20 but they must register between 2/15 - 3/20/2018.
Shown here is a corporate identity Clayton Alex Pace developed for his father's business which was eventually used by the construction company.
Project 5: IUS Undergraduate Student Conference
Felicia Hill presented her research poster during the 14th Indiana University Southeast undergraduate student conference held on April 20, 2018 for the brand she developed called 'The Crafted Pug' which was created from her BFA GD class. The brand encompasses collateral materials such as business card, brochure, ceramic works, buttons, T-shirts that are based on her pug in memoriam.
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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