Bianca Nava explored social issues and through a zine, commonly a self-published work of original or appropriated texts and images but instead of using xerography, drew references of its stylization such as distorting of the typeface. She also referenced the Colors Magazine created by photographer Oliviero Toscani and art director Tibor Kalman in 1991 to unapologetically show an uncensored world to the world.Link to Colors Magazine.

In essence, the United States is made up of 50 different brands and each state's unique appeal is what drives tourist to these respective destinations, through efforts put forth by the various departments of tourism. The project requires a complete rebranding which means that the students are prohibited from using an established meme (an element of a culture or system of behavior that may be considered to be passed from one individual to another) for e.g., the lone star or stereotypical cowboys for the State of Texas). Therefore they have to upturn the widely held stereotypical observations about how the state is often perceived by visually portraying it based on their own research/ideas. More importantly, the project is about a form of "reverse engineering" of understanding how logos are reconstructed where they have to create a style guide for various applications.

Objectives:
To apply concept and creativity specific to the field of graphic design for promotional purposes;
To solve problems using research and synthesis of technical, aesthetical, and conceptual knowledge;
To demonstrate the ability to conceptualize their ideas visually, organize, schedule and manage their time effectively to realize a project.

Shown here is Kacey Slone's rebranding for the State of Utah.