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  The whole is greater than the sum of its parts


In applying her understanding of the Gestalt theory, Noelle Yong created four designs with a unifying theme of "The whole is greater than the sum of its parts." Using the silhouette of her palms, four different concepts with different but yet graphically similar 4" x 6" postcards were created.

(Jan - May 2008)






Image is polysemous.


Image is polysemous. Joyce Leong took on the challenge that an image can have many meanings. This is because connotative meanings in images are context-dependent. Joyce found it a challenge to convey her message that we should ocassionally do "spring cleaning" for our head in the tight space of 4" x 6" postcards. Hence, she resorted to a bold black color for the silhouette of a human's bust and using the images of construction workers to symbolize "cleaning", she conveyed her message without the aid of any text. The back of her postcard featured verbal information to aid readers in deciphering the visual meaning presented in the front of the card.

(Jan - May 2008)






Font is image. Image is font


In a similar exercise where the COM 232 Graphic Communication students at the Wee Kim Wee School of Communication and Information are exposed to the idea that fonts can communicate as visuals and vice-versa, student Thong Wai Mun visually described her journey to school with the MRT by meticulously hand-lettering each character before scanning them into the computer for color-editing.

(Jan - May 2008)






Font is image. Image is font


Michelle Tan and Rosalinda Yapit's creations.

40 beautiful and creative typography designs to inspire. click here

(Jan - May 2008)






"Who I Am" business card


Conceived by students from the Graphic Communication 232 class, what seemed like a simple business card became introspective investigations where students need to answer questions written for them to reflect internally. "What is your favorite color?", "Who is your role model?", "When are you most creative", "What do you hate?" are few of the questions they have to answer to turn Who Am I? into Who I Am!

[Left] Janell Hoong is inspired by Andy Warhol's Tomato Cans and due to her quirky personality; her answer to the business card assignment is one that takes advantage of a simple fold to reveal a can of worms.
[Right] Cheryl Chan is a freelance photographer. Drawing inspiration from the roundness of the camera lens, her solution calls for a circular card with multiple folds to show the subjects she photographs and she further adds to the genre by describing the subjects on the dialer of the phone as shown in the image above.

Click here to view 80 creative and unique business cards.

(Aug - Nov 2008)






  YEOH AS EDUCATOR

- MY STUDENTS' CREATIONS
- MY WRITINGS

Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.

Students'-Achievements/Awards-2019---2020
Students'-Achievements/Awards-2016---2018
Students'-Achievements/Awards-2013---2015
Students'-Achievements/Awards-2009---2012
Students'-Achievements/Awards-2005---2008
IUS-BFA/BA-Graphic-Design-Jan---May-2020
IUS-BFA/BA-Graphic-Design-Aug---Dec-2019
IUS-BFA/BA-Graphic-Design-Jan---May-2019
IUS-BFA/BA-Graphic-Design-Aug---Dec-2018
IUS-BFA/BA-Graphic-Design-Jan---May-2018
IUS-BFA/BA-Graphic-Design-Aug---Dec-2017
IUS-BFA/BA-Graphic-Design-Jan---May-2017
IUS-BFA/BA-Graphic-Design-Aug---Dec-2016
IUS-BFA/BA-Graphic-Design-Aug---Dec-2015-&-Jan---May-2016
IUS-Design-Center-Aug---Dec-2019
IUS-Design-Center-Jan---May-2019
IUS-Design-Center-Aug---Dec-2018
IUS-Design-Center-Jan---May-2018
IUS-Design-Center-Aug---Dec-2017
IUS-Graphic-Design-Jan---May-2020-(syllabus-only)
IUS-Graphic-Design-1-Aug---Dec-2018
IUS-Graphic-Design-1-Jan---May-2018
IUS-Graphic-Design-1-Aug---Dec-2017
IUS-Graphic-Design-I-Jan---May-2017
IUS-Graphic-Design-1-Aug---Dec-2016
IUS-Graphic-Design-I-Jan---May-2016
IUS-Graphic-Design-I-Aug---Dec-2015
IUS-Typography-Jan---May-2017
IUS-Typography-Jan---May-2016
IUS-Typography-Aug---Dec-2016
IUS-Typography-Aug---Dec-2015
WKWSCI-Final-Year-Project-2014-2015
WKWSCI-Final-Year-Project-2013-2014
WKWSCI-Final-Year-Project-2012-2013
WKWSCI-Final-Year-Project-2011-2012
WKWSCI-Final-Year-Project-2010-2011
WKWSCI-Final-Year-Project-2009-2010
WKWSCI-Final-Year-Project-2008-2009
WKWSCI-Final-Year-Project-2007-2008
WKWSCI-Final-Year-Project-2006-2007
WKWSCI-ConnexSCIons-Vol-9-Issue-2-Jan---May-2013
WKWSCI-ConnexSCIons-Vol-9-Issue-1-Aug---Dec-2012
WKWSCI-ConnexSCIons-Vol-8-Issue-2-Jan---May-2012
WKWSCI-ConnexSCIons-Vol-8-Issue-1-Aug---Dec-2011
WKWSCI-Connexscions-Vol-7-Issue-2-Jan---May-2011
WKWSCI-Connexscions-Vol-7-Issue-1-Aug---Dec-2010
WKWSCI-ConnexSCIons-Vol-6-Issue-2-Jan---May-2010
WKWSCI-ConnexSCIons-Vol-6-Issue-1-Aug---Dec-2009
WKWSCI-ConnexSCIons-Vol-5-issue-2-Jan---May-2009
WKWSCI-ConnexSCIons-Vol-5-issue-1-Aug---Dec-2008
WKWSCI-ConnexSCIons-Vol-4-issue-1-Aug---Dec-2007
WKWSCI-ConnexSCIons-Vol-3-Issue-1-Aug---Nov--2006
WKWSCI-ConnexSCIons-Vol-2-Issue-2-Jan---May-2006
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2015
WKWSCI-Creative-Visual-Experience-&-Design-Aug---Nov-2014
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2014
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2013
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2012
WKWSCI-Strategic-Visual-Communication-Jan---Apr-2014
WKWSCI-Graphic-Communication-Jan---Apr-2015
WKWSCI-Graphic-Communication-Aug---Dec-2014
WKWSCI-Graphic-Communication-Jan---Apr-2014
WKWSCI-Graphic-Communication-Aug---Dec-2013
WKWSCI-Graphic-Communication-Jan---Apr-2013
WKWSCI-Graphic-Communication-Aug---Dec-2012
WKWSCI-Graphic-Communication-Jan---Apr-2012
WKWSCI-Graphic-Communication-Aug---Dec-2011
WKWSCI-Graphic-Communication-Jan---Apr-2011
WKWSCI-Graphic-Communication-Aug---Dec-2010
WKWSCI-Graphic-Communication-Jan---Apr-2010
WKWSCI-Graphic-Communication-Aug---Dec-2009
WKWSCI-Graphic-Communication-Jan---Apr-2009
WKWSCI-Graphic-Communication-Aug---Dec-2008
WKWSCI-Graphic-Communication-Jan---Apr-2008
WKWSCI-Advertising-Creativity-&-Copywriting-2007
ADM-Graphic-Design-II--2007
ADM-Graphic-Design-I-2006
ADM-Design-&-Color-Workshop-2007
ADM-Design-&-Color-Workshop-2006
ADM-Design-&-Color-Workshop-2005
SCAD-Desktop-Publishing-2003
TTU-Public-&-Social-Service-2000
SAU-Graphic-Design-1999
List-of-classes-taught-from-1998---present
Recommended-graphic-design-books
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  © Kok Cheow Yeoh. All rights reserved.