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  Indiana University Southeast - Graphic Design 1 Aug - Dec 2015


Syllabus for Graphic Design 1 (S250) taught at Indiana University Southeast, New Albany, Indiana, USA for the fall semester from Aug - Dec 2015.

Graphic Design 1 is an introduction course that is primarily concerned with creating and managing visual forms (combined with type) to communicate meaning and values to influence an intended audience across a wide variety of media in informative, systematic, symbolic, intuitive, and sometimes provocative ways. Graphic design is an expansive field. In general, designers persuade their audiences' sensory of visuality, tactility, gustatory and olfactory.

The course is about "experiencing" the broad scope of graphic design through developing appreciations for design as a process, supplemented by lectures, class discussions, readings, and critiques to communicate meaning and values. Through conceptualizing, visualizing, applying and evaluating graphic design as, the students will be involved with assignments which require them to take what they have learned and apply it to examine a specific area of interest.


Download: S250 Graphic Design 1 syllabus - Fall 2015.pdf



1st assignment: Branding the School of Arts and Letters, IUS


The students are tasked to think of an environment that communicates. In this case, it is the School of Arts and Letters at Indiana University Southeast in New Albany, Indiana. The 1st assignment offers the opportunity to dabble with 'Experiential Graphic Design' (formerly known as Environmental Graphic Design) which involves the combination of graphic design (typography, imagery, color, form, technology and content), architecture, industrial and landscape design. Way-finding systems, signage, exhibit design, retail design, immersive and themed spaces like museum, public and civic landscapes are examples of experiential graphic design.Depending on the enrollment numbers, students are divided into groups.

Each group performing as a small agency, each student is responsible for the following area: image branding, wayfinding, and display areas for the School of Arts and Letters. The purpose of the assignment is to introduce students to brand strategy with opportunities to explore ideas associated with branding, visual identity and wayfinding design; to work in groups as a transformative experience to connect with other fellow students as well as understanding the wider environment in which an organization operates; and to appreciate the process of design and the planning details in executing a campaign, including mastering the necessary skills associated with presentation of ideas.


Download: S250 Graphic Design 1 assignment 1.pdf



Branding the School of Arts and Letters


An extension for an assignment for my Graphic Design I course at Indiana University Southeast, my first assignment was repackaged into a poster session submission for the Indiana University Undergraduate Research Conference (IUURC). The branding assignment, entitled 'An environment that communicates: Branding of the School of Arts & Letters, IUS' was co-presented with student Tyler Risinger on November 20, 2015 at Indiana University in Bloomington and it was poster was selected as one of the winners in the 21st Indiana University Undergraduate Research conference. Mr Tyler Risinger will receive a certificate and an eligibility for $250 of scholarship to help with the research.

Click here for the link to IUURC






2nd assignment: Cuteness with a purpose


Why something is deemed beautiful while another functional? On what basis do we decide? As a designer, it behooves us to understand those defining qualities. What are the words associated things that are cute? Babies, Puppies? Students explored proportions and characteristics associated with theories by an Austrian zoologist, ethologist, and ornithologist, Dr. Konrad Lorenz who linked cuteness to evolutionary biology by proposing the concept of kinderschema, the set of traits that we identify as cute and adorable. They applied their understanding of Dr. Lorenz's baby schema to create a book jacket for a children's book. They are free to think of a title for the book and to design a jacket that covers the front, spine and back of the book which also includes the inside flaps.

The purpose of the assignment is to expand the student's awareness to other areas such as human emotions in order to express the idea of cuteness within a given context; to study the factors and elements that influence our design perception/biases and to work on layout, grid structure and compositional elements that deal with proportions to emulate the idea of cuteness for an intended audience.


Download: S250 Graphic Design 1 assignment 2.pdf



3rd assignment: Say less, taste more


ne of the graphic designer's challenges is persuading an audience to change their attitude, to reflect and possibly to take an action. The students need to stimulate desires and needs through their manipulation of the form and function in type and images in various platforms. Working with the idea for a hypothetical or an actual coffee brand, they applied their design solution for a roasted coffee brand for an international market. They have to pick a foreign market by integrating the main English language with another foreign language on the packaging in areas such as the tagline or the description of the product. While the logo/logotype is representative of the country of its origin, the packaging must show elements that it is intended for a regionally targeted market outside of its country of origin.

Roasted coffee requires protection against oxygen and moisture which typically result in the way the beans are packaged. Most bags need to be sealed to protect against oxygen and to make it tamper-free. While they were cognizant about these factors, the assignment was more about crafting a visual message plus other objectives as outlined below. They had to focus on creating a minimalistic design which is tastefully more in terms of how you would market the product within. They had to think about how you could entice their customers through other factors that influence our senses such as tactility and olfactory senses.

The objectives include familiarizing the students with how type and image can function as a marketing message, understanding how designs function on a structural form such as packaging and realizing nuances and other factorial conditions/realities associated with an assignment.


Download: S250 Graphic Design 1 assignment 3.pdf



  YEOH AS EDUCATOR

- MY STUDENTS' CREATIONS
- MY WRITINGS

Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.

Students'-Achievements/Awards-2019---2020
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WKWSCI-ConnexSCIons-Vol-8-Issue-1-Aug---Dec-2011
WKWSCI-Connexscions-Vol-7-Issue-2-Jan---May-2011
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WKWSCI-ConnexSCIons-Vol-6-Issue-2-Jan---May-2010
WKWSCI-ConnexSCIons-Vol-6-Issue-1-Aug---Dec-2009
WKWSCI-ConnexSCIons-Vol-5-issue-2-Jan---May-2009
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WKWSCI-ConnexSCIons-Vol-4-issue-1-Aug---Dec-2007
WKWSCI-ConnexSCIons-Vol-3-Issue-1-Aug---Nov--2006
WKWSCI-ConnexSCIons-Vol-2-Issue-2-Jan---May-2006
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2015
WKWSCI-Creative-Visual-Experience-&-Design-Aug---Nov-2014
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2014
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2013
WKWSCI-Creative-Visual-Experience-&-Design-Jan---Apr-2012
WKWSCI-Strategic-Visual-Communication-Jan---Apr-2014
WKWSCI-Graphic-Communication-Jan---Apr-2015
WKWSCI-Graphic-Communication-Aug---Dec-2014
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WKWSCI-Graphic-Communication-Aug---Dec-2008
WKWSCI-Graphic-Communication-Jan---Apr-2008
WKWSCI-Advertising-Creativity-&-Copywriting-2007
ADM-Graphic-Design-II--2007
ADM-Graphic-Design-I-2006
ADM-Design-&-Color-Workshop-2007
ADM-Design-&-Color-Workshop-2006
ADM-Design-&-Color-Workshop-2005
SCAD-Desktop-Publishing-2003
TTU-Public-&-Social-Service-2000
SAU-Graphic-Design-1999
List-of-classes-taught-from-1998---present
Recommended-graphic-design-books
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