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Indiana University Southeast - Graphic Design I Jan - May 2018
Syllabus for Graphic Design 1 (S250), Indiana University Southeast, New Albany, Indiana, USA for the spring semester from Jan - May 2018.
Download: S250 Graphic Design 1 syllabus.pdf
1st project: The Processes of Graphic Design
Our first project consists of a series of four in-class assignments that are due at the times specified in the schedule. These assignments are designed to get the students to be familiar with the processes of graphic design such as ideating, producing and delivering your ideas. To ideate is the ability to sketch, analyze, and revise ideas based on feedback and evaluate of outcomes through a rigorous feedback process. In order to produce, they will create and develop visual forms that correspond to communication problems and deliver them by generating solutions, prototyping; and presenting ideas manually and digitally in persuasive manners using appropriate techniques and tools (software knowledge included).
Shown here is the processes of Tasha Grimes who explored her sketches before refining them in Adobe Illustrator where she was able to further refine them with typeface selections, colors, texture, layout, etc.
2nd project: Book jacket
For this project, we asked, “How do we define cuteness? What is cuteness good for?” We explored proportions and characteristics associated with theories by an Austrian zoologist, ethologist, and ornithologist, Dr. Konrad Lorenz who linked cuteness to evolutionary biology by proposing the concept of kinderschema, the set of traits that we identify as cute and adorable. They would then apply their understanding of Dr. Lorenz’s baby schema to create a book jacket for a children’s book in which they can freely pick the format, title and to design a jacket that covers the front, spine and back of the book which also includes the inside flaps. A fictitious publishing company logo was also part of this project.
Shown here are works by Carly Jarboe and Michael Schnieders who each created their own original artworks.
3rd project: Packaging
In a consumptive marketplace where consumers’ interests can be heightened, the 3rd project is about creating a structural packaging to protect the product which also serves to bring out the best features of the product. Include a self-created logotype for a fictitious company.
The students were randomly assigned an everyday object. Using this object as a product, they created a packaging that will bring out the best feature of the object through clever usage of photographic images, appropriate colors with persuasive and succinctly written copies of messages to accommodate the product on a packaging. They were expected to use photographic skills, lighting, and relevant software to create a digital layout before producing a physical mock-up for the packaging.
Information pertaining to the product such as its size, descriptions, features, barcodes, and manufacturer’s contact must also be included such as these works by Holly Gavin (top) and Alexandra Wilbers (bottom)
4th project: Signage (via tood trucks)
With the rise of the entrepreneurship, graphic designers are being asked to solve design problem in a constantly changing economic and social environment. In order to succeed as graphic designers today, we need to be equipped with tools and approaches that work best in this ever-changing environment. For this project, we will design a graphical wrap for a food truck. The students were given the option to choose the type of food they wish to sell and for that matter, to pick a name associated with the culinary business on the move.
Madeline Baird chose the name Decadent Desserts and created the entire vehicle wrap for a retro-looking truck, a mug surface design, menu, and a presentation poster to explain her entire project.
5th project: Branding (a country)
Big brands recognize the importance of defining and articulating their promises. Our last project was about branding and through the idea of integrated branding, create a promotional campaign for a lesser known country which will be assigned randomly assigned. To make the project interesting, the students were assigned the least visited countries such as Nauru, Kiribati, Djibouti, etc. As this is a typographically-based assignment with supportive graphical elements, they were encouraged to develop or customize the font that names the country.
They must also consider the U.S.P. (unique selling point) of the country through a tag line. Other technical typographical details such as font size, kerning, tracking, colors, and so forth are important considerations to add meaning to the logo design. They would then apply them to two touch points from any of the following: Billboard, website mockup, vehicular design (van, airplane), kiosk design, P.O.P, ephemeral design, or uniform.
Merlin Lee was assigned to rebrand the Sao Tome & Principe while Kaitlin Jones was responsible for Anguilla and Jonathan Griffith for the island nation of Kiribati.
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
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Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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