Magazine cover
Using images shot by students, the objective of the assignment was to familiarize the students with the concept of presentation through food art as expressed in a magazine cover for a hypothetical magazine.
Ng Ping Li's clever usage of the Chinese character for noodle (麵) to sync with the phrase "meeting every day" for her cover gives the text a rich yet captivating meaning.
Magazine cover
Lee Yumei's "Rags to Riches" is a food magazine which features basic staples which are sometimes perceived as 'underrated'. Each issue will feature a single type of food and explore how such a simple, cheap ingredient can be turned into an exquisite cuisine that is fit for fine dining. The magazine will include recipes, chef recommendations and interviews.
Target audience: Young homemakers aged 28 to 35
Demographics of target audience:
- Having enough time on their hands
- Willing to experiment with food
- Appreciation for fine dining
- Particular with both presentation and taste of food.
Shown here are cover proposals for the December 2012 & January 2013 issues. Notice the attention to details in the food which bring out the rich texture in the food.
Magazine cover
Shawn Choy Zi Kai's cover.
Magazine cover
Carrie Ho Jia Yu's magazine cover.
Magazine cover
Cai Yiming's magazine cover.
Wall Art
WALL ART
Inspired by Sydney-based graphic artist, Lu Yiying, famous for her "failed whale" art employed during periods of downtime by the social networking service Twitter.com, this COM 232 assignment is based on using Singapore as a backdrop for students to create a wall art. The objective is to train their mindset in thinking about scalability and space as well as applying elements and principles of design towards a large surface through graphic elements afforded by Adobe Illustrator. Actual artwork created by students range from A0 (1189 x 841 mm) - A1 (841 x 594 mm).
They have to think about the characteristics of the Lion City, its vibrancy, its landmarks, and so forth. While the themes can be decorative, representative as well as social commentary-based, most students use the iconic Merlion, Chinatown, landmark buildings, scenic downtown, the heartland, or the MRT in various combinations. They have to take into considerations the consistency in the "camera angle" to capture the essence of a "flattened" look and they must refrain from using stock vector as their artwork will be tested against visual plagiarism.
Click here to see Ly Yiying's wall art.
Wall Art
Top: Isabella Arningsmark's interpretation of wall art with the gigantic Merlion in the middle to anchor all the modern and old buildings together followed by Ng Ping Li's focus on showcasing all the three major religious buildings on the same stretch of road in Singapore's Chinatown.
Wall Art
Top: Desmond Lim Hiok Hwee cleverly disguises the mon on top of the airport tower of Changi. Lower left: Samantha Ann Branson contrasts her detailed artificial trees with outlines of other landmarks and the ubiquitous government built HDB residential buildings in the lower half of her wall art while Shawn Choy Zikai (lower right) uses bold and simplistic strokes to show the cable cars and the
iconic Merlion.
Wall Art
A very bold interpretation of Russell Chua Jian Wai's wall art, bordering on social commentary.
Painted Shoes
Students from Graphic Communication COM 232 were tasked to treat the surface of a pair of canvas shoes as a platform to typographically express how they get to school.
The objective of this assignment was to convey a sense of who they are through the expressive medium of a hand painted do-it-yourself artwork. Successfully created, the painted shoes could become a finishing accessory to their outfit or as a gift. White canvas shoes were chosen because of its versatility in color matching. Items needed to complete the exercise: some newspapers to stuff the shoes while painting, acrylic craft paint, brushes, markers or sharpies and a pair of white canvas shoes, of course.
Shown here is the work of Isabella Arningsmark. Although the different parts of the shoes capture a different story of her journey to school, they were intricately linked by a series of painstaking hand drawn typographic lines that connect these parts together.Check here for images posted in Facebook.
Painted Shoes
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