I am interested in analyzing subjects in communication design that address the well-being, spatial, aesthetic, and critical inquiries in physical, cognitive, cultural, and social human factors for meaning that shape design decisions. From a practical standpoint, graphic design deals specifically with a variety of practical media which requires educational exposures in typography, graphics, still, and moving images within a framework of cultural, critical, historical, ethical, and logistical perspectives. Not just graphic designers are expected to work in multimedia platforms, ordinary citizens are actively involved in using visuals to communicate. Such an impact coupled with the rapid development of technologies which has led to the converging of media further pushes for mass communication schools to acknowledge and revisit the courses offered at educational institutions.

My interests in design have been shaped by a reflective and hands-on approach to design which recognize that there is always an experience created by a product, service, event, environment and people. These interacting elements play a part in contributing to our overall experience. As a result, whether we intend to or not, our perception of a product, service or brand becomes impacted. Catalysts for intellectual stimulation can come from a variety of sources and our daily experience is a valuable resource to tap into as a form of learning mechanism. Using our experience as a platform for learning and discovery is the idea behind my design and pedagogical approaches. Experience is a connection to all aspects of living as it simultaneously helps us to be in the moment. As such, education should not be based merely on the ability to read, write, and count but rather on the human being's total experience, perspectives and perceptions. This can be achieved with the integration of active and critical analysis of various themes within humanistic, social, religious, commercial, educational, and spiritual contexts to facilitate social tolerance and communal understanding.

Travel is a form of active and deep learning, especially the latter in which it is about exposing us to things outside the classroom. Therefore, I have continued to present at conferences with design education, and visual and typographic themes. Using technology to solve problems seems to be the trend but it is much harder to intrigue our minds. Imagination has always allowed us to explore within our minds. However, imagination in a market-driven context is limiting due to the realities of a pending deadline, budgetary concerns, design, production, and logistical issues. The solutions must be based on real-world situations with expected consequences. By doing so, we can open ourselves to a wide array of solutions. When creativity is combined with technical competence, artists can produce the tangible end-products of the creative impulse. Neither my ideas nor my presentation of them could have happened without imagination.

I believe that the ultimate purpose of design as an idealistic principle is to enhance the quality of our lives. Looking forward, I plan to continue to work on understanding how design challenges posed by existing and emerging technologies can positively contribute to the learning and teaching environment. Although there are many ways technology can impact us, the ultimate concern of educators is to creatively harness technology into a productive device, aiding in the productivity of transforming ideas into reality.

SUMMARY OF THE AREAS OF RESEARCH/INTERESTS:
Corporate Identity and Branding Systems - Development and consultation on brand identity and corporate branding strategies.

Creative and Conceptual Development in Visual Communication - Focus on the influences of visual communication within societal contexts.

Typography and Experimental Design - Exploration of typography as both communicative and visual elements, including experimental approaches.

Sustainable and Innovative Packaging Design - Research and practice in creating packaging designs that are both sustainable and innovative.

Additionally, Dr. Yeoh has personal interests in Asian culture and identity, travel, places, and people, which often influence his professional work.