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  Publications
Post Date : 2026-01-29


Below are publications of academic and design works

JOURNAL / PROCEEDINGS
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2025
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Yeoh, K. C. (in progress). Empowering brick-and-mortarism: Establishing a marketplace for artisans, designers, and graphic design students. Manuscript submitted for ZEALOS, an international open-access journal. ISSN 2050-9006.

2023
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Yeoh, K. C. (2023). The Red Wok: A visual analysis of European Chinatown restaurant signage that contributes to their gastronomic identity. Hyphen, 14(20).

2021
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Yeoh, K. C. (2021). The Golden Phoenix Wok: A visual survey of the evocative essence of Chinese restaurant signage designs in Southeast Asian Chinatowns. Hyphen, 12(19).

2017
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Yeoh, K. C. (2017). The Golden Dragon Wok: A visual survey of the evocative essence of Chinese restaurant signage designs in an American Chinatown. The International Journal of Visual Design, 11(2).
DOI: 10.1884/2325/CGP.

2016
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Yeoh, K. C., and Chaidaroon, S. S. (2016). Work-life harmony for creative minds in the advertising industry. Journal of Public Relations and Advertising, 9, 1-16.

2014
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Yeoh, K. C. (2014, October). To learn is to experience: How our daily interactions with
objects, events, the environment, and people can be a classroom. In Salamanca, J., Diesmet, P., Burbano, A., Ludden, G., and Maya, J. (Eds.), The Colors of Care, pp. 587-594.

2008
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Yeoh, K. C. (2008). Opposites attract: Juxtaposing extremes of symmetry and asymmetry to generate visual ideas. The International Journal of the Arts in Society, 3, 45-58.

2006
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Yeoh, K. C. (2006). Recommendations for design educators and students who embrace computer technology. The International Journal of the Arts in Society, 1, 127-140.

2000
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Yeoh, K. C. (Artist). (1988). Malay Man with Serunai [Painting]. Lubbock, Texas: Elysium, an artistic and literary journal, p. 67.

ACADEMIC PUBLICATIONS
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2022
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Proceedings of EDDE Design Education Conference.
Online proceedings, IU Southeast, New Albany, Indiana. 114 pages.

2019
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Gateways to Art (3rd Edition).
Authors: Debra J. DeWitte, Ralph Larmann, M. Kathryn Shields. Publisher: Thames and Hudson.
ISBN-13: 978-0500841150.
Featured work: "Hegemony" poster, page 302.

2013
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Singapore Proverbs.
Authors: Shivali Nayak and Madanmohan Rao.
Publisher: The Arts House.
Role: Cover designer.
ISBN: 978-981-07-7018-1.

2011
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Gateways to Art (1st Edition).
Authors: Debra J. DeWitte, Ralph Larmann, M. Kathryn Shields. Publisher: Thames and Hudson.
ISBN-13: 978-0-5002-8973-0.
Featured work: Mascot design, page 209 (Visual Communication Design chapter).

2009
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The Design Manual.
Author: David Whitbread.
Publisher: UNSW Press.
Contributor: Quoted in Designer Magazine, Issue 12, page 2. ISBN: 978-174223-000-9.

2008
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The Influences of Computer on Idea Formation in Design: A human-computer combination in discovering the creative process of design.
Author: Kok Cheow Yeoh. Publisher: VDM Verlag Dr. Muller. ISBN: 978-3-8364-5303-5.





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